Purpose India is a charity organization that works with the aim of providing health and wellness to rural people in India. Besides other services, their main objectives are to provide free eye care campaigns, which include eye check-ups and treatments for people. The are providing services for noble cause to the people in rural areas, who do not usually have access to these services.
Objective:
Purpose India teamed up with Call2Customers Call Center Pvt. Ltd. to get as many people as possible to attend these free eye care campaigns. The goal was to contact people in rural areas by phone, speaking in the language they understand, which can be in English or Hindi, and encourage them to come to the eye care events.
Solution:
Call2Customers Call Center Pvt. Ltd.‘s team planned an effective strategy for promotional calls for Purpose India’s eye care campaigns:
- Targeted calling campaign:
- Connecting with the Right Audience: Our team calls on rural residents to find the right people and prepare a list of prospects who want to participate in the eye care campaign.
- Creating Clear Messages: We write a simple and clear call script to explain the benefits and details of the eye care campaigns to local rural residents.
- Language Options: Since India has many languages, we provided information in both English and Hindi to make sure everyone could understand.
2. Interaction and Influence:
- Empathetic Communication: We provide training to our agents to deliver clear and precise messages to the rural people. They also listen patiently while communicating with them to build confidence in them for Purpose India.
- Answer Queries: We have provided the FAQ list to our agents with the necessary knowledge so they could confidently answer all the questions regarding eye care services to the caller. It helps us to easily connect with the audience.
- Encouraging Attendance: Our team is smart and know how to handle the project like by telling success stories and positive outcomes from previous campaigns to convince people and communities to participate in the eye care campaigns.
3. Data Management and Follow-Up:
- Keeping Track: We keep exact records of all calls by recording it and using cloud-based system. We provide clear records of the responses we receive and any follow-up actions if needed.
- Reminder Calls: We plan reminder calls, which ensures that each individuals visit at the perfect time for the appointment.
- Detailed Reports: We provide Purpose India with definite reports on crusade progress and results, so they can utilize them further.
Service Level Agreement (SLA) Adherence:
Call2Customers strictly follows the guidelines set with Purpose India to deliver the best telemarketing services:
- Response Time: We quickly address inquiries from people seeking more information about the campaign.
- Resolution Time: We have experience efficiently resolving any issues or concerns raised during the calls, as we have prepared lists of doubts and objections in advance.
- Customer Satisfaction: We maintain high standards of service to increase customer satisfaction levels through our courteous and informative interactions.
Periodic Call Calibration:
To keep making our promotional calls better, Call2Customers routinely held meetings with Purpose India. During these meetings, we:
- Listened to call recordings to make sure the calls followed the script and communication guidelines.
- We collected feedback from Purpose India to find out what could be improved.
- We made changes based on this feedback to make the promotional calls more effective.
Results:
Since partnering with Call2Customers, Purpose India has seen significant improvements in their promotional efforts in their limited time:
- Enhanced Awareness: The targeted calling strategy improved awareness and engagement for the eye care campaigns.
- Enhanced Community Engagement: Our experts communicate to build rapport and trust with rural communities in their comfortable languages.
- Continuous Improvement: We believe in continuous improvement in call quality and mission effectiveness, which is possible through regular feedback and call alignment.
Conclusion:
Call2Customers Call Center Pvt. Ltd. has successfully supported Purpose India in promoting their free eye care campaigns for noble causes in rural areas through Avtaar Dialer. We strictly followed the service level agreements (SLAs) and participated in regular call calibrations, which made it possible to assist and serve a larger number of people who were in need. This partnership demonstrates the shared commitment to quality and community service between the two organizations.
For more information on how Call2Customers can support your telemarketing and fundraising needs, visit www.call2customers.com or contact sales@call2customers.com.